Posts Tagged dissatisfaction
What Do People Dislike About Online Shopping?
What Do People Dislike About Online Shopping?
In an industry where double-digit growth has previously been the norm, it would seem hard to imagine finding much dissatisfaction amongst its consumers. Online shopping, one would gather, offers benefits that would attract anyone who has a computer with access to an internet connection. Although not everyone has that access (in the United States over 50% of the US population is now connected to the Internet), those that do are not 100% convinced that online shopping is the way to go. In finding out about the why, what and how of online shopping, you may be surprised by why people shop online, what they dislike about shopping online, and how online shopping might change to continue growing in the future as it has in the past.
Online buyers are shifting a greater share of their purchases from the traditional brick and mortar stores to the web in search of more convenience, cost savings, and broader product selection. These three “whys” of online shopping were found to be consistent throughout the research for this article. According to an October 2008 report by Forrester Research, in a survey of 1000 adult online buyers, 48% expect to find the best values online (that’s up from 41% in 2007). In a report from the Pew Internet and American Life Project entitled “Online Shopping:Convenient but Risky”, the whys were similar. Of the people surveyed for the report, 78% stated convenience while another 68% cited saving time as the reasons for shopping online.
Further evidence of the reasons why people shop online was reported in June 2008 by ERetail in their “Top 100 Online Retail Index”. The major factors for shopping online were financial(26%), gas prices(16%) and the economic outlook(14%). Additionally, 34% of those surveyed said they planned on spending more money shopping online. If financial and the economic outlook are about savings, then gas prices (not driving to the store?) is about savings and convenience. And of those planning to spend 34% more, they probably have found out about the broad product selection.
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